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Rabu, 29 November 2017

Keep Contactless Card Processing In Mind The Next Time You Shop For Merchant Services

By Jessica Bailey


For small business owners, keeping up with new payment technologies can be quite the challenge. It may seem like your merchant services Vermont account needs are always changing. But as new solutions continue to emerge, it's important to stay informed so your business is prepared to switch when the time comes to do so.

With conventional cards, the average transaction takes about 30 seconds to complete. By contrast, contactless systems are much quicker; most solutions will easily process payments in 15 seconds or less. Besides increasing payment efficiency, bringing this technology into your business also enhances customer service.

Thanks to NFC technology, even the smallest of transactions can now be settled using credit cards. This makes payment processing much more convenient, thanks to the elimination of the common challenges that arise when handling cash. Deploying a contactless solution also means you won't have to print receipts, unless specifically requested by the customer. Now add together all the savings you could reap from the technology and it becomes clear why it should be the next thing on your to-do list.

Tracking customer behavior and inventory is a challenge faced by the majority of small business owners. But with the advent of contactless payment services, it's now possible to automate these processes. The hardware comes installed with features to gather data plus some advanced analytics platforms. As a whole, the infrastructure allows for improvements in the customer service funnel, effectively growing one's bottom line as a result.

Since NFC card processors speed up transaction times, customers benefit from not having to wait too long in queues. A faster shopping experience means they'll be less likely to give up and go to a different store, not to mention the higher chances they stand to make unplanned purchases. As the technology becomes more widespread across the modern retail environment, convenience is expected to soar to an all time high.

Contactless payment technology offers advanced features that aren't available with traditional systems. For instance, you might find a system that lets customers redeem gift cards and coupons, in addition to accessing product information. Needless to say, embracing solutions that benefit the interests of your customers means they're more likely to stick with your brand in the long term.

Compared to standard credit card processors, NFC machines utilize data transmission standards that are much more secure. To further enhance security, the cards also don't transmit user information to the equipment. Embracing NFC payment technology can thus ensure you're protected against fraudulent transactions, besides helping you comply with new standards in compliance.

As contactless payment technology evolves, it's also becoming more affordable. This means it's now accessible to small business owners, but one shouldn't overlook the need to choose a platform that suits their operations. There's a handful of resources online outlining you could use to investigate available options, eventually picking the solution that makes the most sense for your business.




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