Depending on what you put out into the open, for business reasons, you might be headed toward a public relations disaster. This is an important avenue to cover, to say the least, since it can determine just how likely consumers are to invest in your products. You might be curious to know how public relations can be done well, which is where the guidance of Christina Kelly can come into play. Here are just a few PR do's & don'ts to be aware of.
DO focus on writing content. The first thing to know about public relations - and the likes of Christina Kelly will tell you the same - is that content matters. You should make it a point to produce as much as you can, as long as it's engaging for the audience it's designed for. Otherwise, you run the risk of losing said audience, thereby hindering your effectiveness on the PR front. This is just one of many rules you should follow.
DON'T think that connections are unimportant. You can help yourself on the public relations front by getting involved in social media, too. For those who are looking to improve their efforts on the PR front, you should know that Twitter, Facebook, and other platforms are designed for you. These channels can help you connect to like-minded people in your industry, thereby increasing your social circle. This is another way to see success on the PR front.
DO keep video inclusion in mind. Another thing to consider is video, and how it can play into your public relations efforts in the long run. Christina Kelly, as well as other PR authorities, can tell you that video is one of the more easily digestible forms of content out there, but only when it's made well. Try to focus on length, keeping your material concise so that it doesn't take up much of your audience's time. This is another great way to see success in public relations.
DON'T underestimate your credibility. In order to be seen as reputable in any industry, you must not sell yourself short. With every piece of content you create, it's imperative that you establish yourself as a thought leader, or the kind of person that others would go to for advice on a particular subject. When this happens, consumers and connections will see you in a more positive light. Such is the impact that good PR efforts can have.
DO focus on writing content. The first thing to know about public relations - and the likes of Christina Kelly will tell you the same - is that content matters. You should make it a point to produce as much as you can, as long as it's engaging for the audience it's designed for. Otherwise, you run the risk of losing said audience, thereby hindering your effectiveness on the PR front. This is just one of many rules you should follow.
DON'T think that connections are unimportant. You can help yourself on the public relations front by getting involved in social media, too. For those who are looking to improve their efforts on the PR front, you should know that Twitter, Facebook, and other platforms are designed for you. These channels can help you connect to like-minded people in your industry, thereby increasing your social circle. This is another way to see success on the PR front.
DO keep video inclusion in mind. Another thing to consider is video, and how it can play into your public relations efforts in the long run. Christina Kelly, as well as other PR authorities, can tell you that video is one of the more easily digestible forms of content out there, but only when it's made well. Try to focus on length, keeping your material concise so that it doesn't take up much of your audience's time. This is another great way to see success in public relations.
DON'T underestimate your credibility. In order to be seen as reputable in any industry, you must not sell yourself short. With every piece of content you create, it's imperative that you establish yourself as a thought leader, or the kind of person that others would go to for advice on a particular subject. When this happens, consumers and connections will see you in a more positive light. Such is the impact that good PR efforts can have.
About the Author:
Kindly consult Christina Kelly if you'd like more PR expertise from Christina DiMauro Kelly.. This article, Christina Kelly & The PR Do's And Don'ts To Remember is available for free reprint.
