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Jumat, 19 Januari 2018

Tips On Strategic Product Management

By Karen Reed


In a globalized market, there are many products vying for market share. In this fight to the finish, where only the fittest survives, managing products is a way that companies must employ to be a part of the playing field. Product management is a process that allows organizations to successfully plan, forecast, produce and market their products. It is not only used at the inception of products but can be used to improve the article, time and time again.

A manager simply manages the development and sustainability of products. He does most of this through carrying out various products and market researches. By being a good researcher, a manager can identify the different competitive and market conditions peculiar to the products as well as how to exploit the inherent opportunities presented. With this, he can draw up a roadmap for the article or substance (from vision to completion). This will help the products to meet its customers' expectations.

An article or substance manager is basically involved in all aspects of developing products. These aspects may include rollout plans, value management, value chains and definitions. Not restricted to only that, managers also have the responsibility of coming up with market strategies, product forecasting etc. To be effective, any system should have a seamless interdependency between the different relevant departments or units within a company.

The importance of a customer's input cannot be overstated. It is a powerful tool if harness properly. Feedback from users of an article or substance will go a long way towards helping a manager to understand what customers are expecting from their products. With this, he can decide on the best way to go about improving the products. Hence, better and more completive product options can be developed. So a good system must create a forum whereby customers can review products and suggest ways to make it better.

The onus is on the strategic manager to be enterprising and innovative in solving challenges that face an article or substance. It is recommended that they explore widely for solutions, even in collaboration or comparison with competing products and interests. An effective and creative manager will not compartmentalize a solution.

The forecasting stage is very important. This is where contingency plans are made against any unforeseen circumstances. A strong contingency plan indicates that a manager is well prepared for any future changes that may be caused by internal or external forces.

With a clear goal in sight, a manager is better equipped to manage and drive a product towards that goal. He does this by carrying out in-depth product and market researches and based on his findings, allocates adequate resources to areas that will help achieve these goals.

A good system results in good products. A good system is reliant on the effective working together of different departments with different functions and level of expertise. This ensures that an article or substance goes from its planning stage to its successful execution.




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