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Senin, 23 Februari 2015

Fleet Graphics & Why To Pair Them With Floor Graphics

By Bob Oliver


It's clear that the functionality of fleet graphics is a strong point to go over. The wraps in question are ones that can be applied to a number of surfaces but sometimes this isn't enough for the message to get out; this is where other methods of out-of-home advertising should come into play. With this in mind, I'd like to draw attention to floor graphics. More specifically, I'd like to focus on floor graphics and why exactly they seem to work well with the aforementioned wraps.

When you see certain images on floors, meant to promote a particular brand, these can be defined as floor graphics. You can be certain that they can showcase just about any entity you can imagine, whether it's a type of food, an upcoming movie, or what have you. Regardless, these items work especially well because of how the human mind cannot help but to pick up on unique characteristics. For those who may be confused as to what this entails, read on.

Let's say that you are moving along the sidewalk and you see a bit of color that seems a bit out of place. You might start to slow down as you approach the graphic in question, stopping in your tracks in order to read what has been placed there; this is the floor graphic in question doing its job. Sometimes simply grabbing the attention of an audience is more important than the driving of sales alone. In fact, who's to say that the aforementioned graphics cannot eventually lead to sales later on?

It's clear that floor graphics are tremendous for marketing purposes, according to companies like JMR Graphics. They know that not only can fleet graphics help to promote certain products and services but the same thinking can be applied to floor graphics as well. After all, you want to make sure that you can market your brand in the best of ways and these platforms can be utilized for such a purpose. To say that these graphics are useful, in the long run, perhaps goes without saying.

Floor graphics, as you can see, are not only useful for appealing to those walking the streets every single day but in terms of marketing in general. From what I have seen, they should be able to go hand-in-hand with fleet graphics, especially when it's clear that businesses can use all of the help they can get. Different methods of marketing should be implemented, not ignored. Floor graphics have their own usefulness and, as a result, deserve just as much attention by brands looking to expand.




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