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Kamis, 12 Oktober 2017

Holiday Do's & Don'ts Every Internet Marketing Company Must Know

By Rob Sutter


The holidays are a busy time of year, which goes without saying, and this is especially true for businesses. It's during this period that the most amount of sales are brought in. As a result, the practices of Internet marketing companies across the board have to be at the highest of levels. For those that are looking to get the most out of the holidays from a business standpoint, here are some do's and don'ts that can help lead to successful campaigns.

DO know your platforms and their purposes. One of the most important things to know about holiday marketing is that you have various platforms at your disposal. However, it's vital to know how they can be used to yield the most results. For example, if you're looking to showcase images of your products, maybe Instagram or Pinterest will be worthwhile. This is just one of many pieces that make up the larger holiday marketing puzzle.

DON'T begin your marketing strategy too late. One of the biggest problems one might run into with holiday marketing is starting too late. After all, other businesses might have started long before you have. As a result, you may not be able to reach out to as many people as you would have liked. As the likes of fishbat.com, the sooner that you're able to start, the better off you'll be once the holidays are over.

DO incentivize others to do business with you. How can this be done during the holidays, you may wonder? One of the best strategies is by offering a discount on any large purchase made. You can also offer gift certificates to those that plan on purchasing certain items from your ecommerce store. What these strategies do, more than anything else, is ensure that people will do business with you during the holidays and beyond.

DON'T try to do everything on your own. Holiday marketing is expansive, meaning that you shouldn't attempt to juggle numerous responsibilities at once. Instead, delegate responsibilities so that everyone has a specialty. Everything from copywriting to email composition should be accounted for. When you're able to work well with others, your holiday marketing efforts will stand out that much more.




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