You might be wondering what the term interactive marketing means. Put simply, it means there is some sort of interaction or conversation between the marketer and the consumer. For the cutting edge of conversational advertising the city of Atlanta has been dubbed the marketing capital of the world. Atlanta is home to the Atlanta Interactive Marketing Association, AIMA.
An organization of marketing professionals and advertising companies, the AIMA is a membership association run by volunteers. It is a place where members of this profession can come together, network and share new ideas. Professionals work as a team to keep their skills effective and relevant.
Within the AIMA there are groups called SIGs, which stands for special interest groups. The groups meet over the course of the year and focus on their specific area of interest. These groups include the special interests of advertising through email, ecommerce, digital media, social media and more. The organization also hold educational seminars for its members.
The company that produces goods or provides the services and the marketing company function as one entity. Through an advertisement, the company attempts to arouse the interest of the consumer, acquire likes or dislikes of the consumer, and then personalize the next ad or email so that is relates to that consumer. Advertising becomes a sort of two way dialogue.
This conversational way of advertising is facilitated primarily by the Internet and secondarily by social media. Before the Internet age, the only way companies could get feedback from their customers and potential customers was with surveys, a very expensive and often non productive process. Interactive advertising will continue to evolve, becoming more sophisticated with time.
There are some low tech ways to get feedback from consumers, but they are not nearly as effective or seamless. Whenever a consumer calls a company for any reason, the company representative will get other pieces of information from the caller and attempt to sell other services or products. The phone call may be followed up with an email, text or survey.
In the time before TV remotes, personal computers and smart phones, the prominent ways to advertise were television ads, radio ads and print ads in newspapers and magazines. With the ubiquitous use of pay TV, online news and pay radio the old ways became less effective. Advertising people are resourceful by nature. They understood the changes in consumer behavior and adapted to accommodate those changes. The new interactive methods reach out to the consumer of today.
An organization of marketing professionals and advertising companies, the AIMA is a membership association run by volunteers. It is a place where members of this profession can come together, network and share new ideas. Professionals work as a team to keep their skills effective and relevant.
Within the AIMA there are groups called SIGs, which stands for special interest groups. The groups meet over the course of the year and focus on their specific area of interest. These groups include the special interests of advertising through email, ecommerce, digital media, social media and more. The organization also hold educational seminars for its members.
The company that produces goods or provides the services and the marketing company function as one entity. Through an advertisement, the company attempts to arouse the interest of the consumer, acquire likes or dislikes of the consumer, and then personalize the next ad or email so that is relates to that consumer. Advertising becomes a sort of two way dialogue.
This conversational way of advertising is facilitated primarily by the Internet and secondarily by social media. Before the Internet age, the only way companies could get feedback from their customers and potential customers was with surveys, a very expensive and often non productive process. Interactive advertising will continue to evolve, becoming more sophisticated with time.
There are some low tech ways to get feedback from consumers, but they are not nearly as effective or seamless. Whenever a consumer calls a company for any reason, the company representative will get other pieces of information from the caller and attempt to sell other services or products. The phone call may be followed up with an email, text or survey.
In the time before TV remotes, personal computers and smart phones, the prominent ways to advertise were television ads, radio ads and print ads in newspapers and magazines. With the ubiquitous use of pay TV, online news and pay radio the old ways became less effective. Advertising people are resourceful by nature. They understood the changes in consumer behavior and adapted to accommodate those changes. The new interactive methods reach out to the consumer of today.
About the Author:
Benjamin W. Luffkin has been a Marketing executive for over 10 years. He is really passionate about all the new and exciting opportunities that are now available for companies to brand and market themselves across the internet. To learn more about Atlanta guaranteed SEO services he suggests you click here to learn more.
