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Jumat, 04 September 2015

Effective Real Estate Sales Strategies

By Kenya England


Selling property is one of the hardest things to sell simply because no one is going to carry a big amount of money that is enough to buy a piece of property. However, there are actually some ways to go about on how to convince potential buyers to buy property like condominium units or houses. For those who are in the business, here are a few real estate sales strategies that may help.

Now if one is a sales agent, then he will know about the most common ways to be able to get buyers. The most common ways would be of course through a referral, through cold calls, and of course through giving out fliers. Now in order to maximize the benefit of these three, one has to keep on trying out these three methods as much as possible.

Now when selling land, one should approach as many people as possible because one will not get a client just from talking to a few people. Also, one should know what kind of people to try to pitch to depending on the property he is selling. If he is selling something high end, of course he has to look out for the upper class people and same would be if he would sell something low end.

Now one of the most common mistakes that a lot of beginner salesmen would do would be of course to hard sell. Now hard selling, in this situation, is one of the worst things to do because one will not feel comfortable with the seller if he is trying to hard sell. The best way to go about here would be to seem like one is just sharing something and not trying to sell.

Another strategy is to make sure to time the giving of discounts. When one would want to buy property, he would always look for the discounts as different agents would give different discounts because some would get a bigger commission. The tip here is to make the buyers think that they are already twisting the arm of the sales agent and the sales agent is willing to go the extra mile.

Of course this will take a little bit of smooth talk to pull off. Now in order to convince the customer, one cannot give the discounts right away. In order to convince the buyer, one has to give the discounts one by one so that the buyer will be anticipating and will not take the agent for granted.

Once the buyer is already more convinced, then the agent may say that he will be giving another discount that would come from his own commission. A lot of agents would do this and would in turn ask the company if they could be given a higher commission rate in order to service that discount. Others would ask the company for more discounts.

Now when the buyer is really convinced, then one can already offer a payment scheme. Of course one has to make sure that the client pays little by little so that the client will feel like his wallet is not too much affected. Of course the agent has to make sure that he collects the down payment first.




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