Warung Bebas

Jumat, 17 Juli 2015

How signs and images improve a customer's shopping experience

By Michael Zhang


Irrespective of how good the service, brands will remain unspotted without the right signage, therefore , it's essential to let the public know where their business is and what they offer. This is especially so for brands that opt to trade inside huge department shops such as John Lewis, for whom E-Handsome advertising has just recently supplied with a number of light box for illuminated graphics and signs in Oxford Street and New York.

Signage is not just vital in identifying a brand for existing customers, but is furthermore used to attract new clients. With the right blend of signage and graphics, brands can market their products toward purchasers of competing brands and convert them into purchasers of their own, which is critical in a dept store that accommodates many high end shops all selling a corresponding product.

As well as aiding in brand identification, sign and graphics are also used to help customers navigate their way through each dept and finally to the point of sale. If signage is confusing or misleading, the purchaser will have a poor experience and will possibly become annoyed and not return; illuminated graphics and indications are bold, attention-grabbing and the ideal navigation tool.

There are a range of methods to display poster and symbol light boxes, a preferred method selected by John Lewis when redesigning their Premium Beauty department.

A well recognized maker of display light boxes and other high quality promotional and promotional products managed a new light box campaign for MINI. The light box, fixed with backlit PVC banner print, was installed in the Derby BMW Mini showroom.

Incorporating signage into a trellis framework allows shoppers to see through to other departments while being able to simply distinguish individual brands-by adopting this method John Lewis has managed to improve their customers' overall journey and experience in their stores.




About the Author:



0 komentar em “How signs and images improve a customer's shopping experience”

Posting Komentar

 

STOREDEWI Copyright © 2012 Fast Loading -- Powered by Blogger